New Delhi, India, June 8: Mobis India Limited, the trusted Global Strategic Partner for Hyundai Genuine Parts & Accessories, has launched its nationwide campaign, “Ask for Genuine, Ask for Hyundai Mobis,” aimed at increasing customer awareness about the importance of choosing genuine automotive parts and accessories.
Following the successful rollout of the campaign in 2024 and 2025, the initiative has already demonstrated its effectiveness in engaging customers and various stakeholders. It successfully created strong awareness regarding the importance of opting for genuine parts. Continuing this momentum in 2026, the latest phase has been designed to be more immersive and impactful, with greater emphasis on digital platforms, service touchpoints, and the broader automotive ecosystem. The goal is to deepen customer understanding and strengthen the habit of choosing Hyundai Genuine Parts, enabling informed decisions during every vehicle service and repair interaction.
Customer safety and trust remain among the company’s key priorities. Customers who are aware of the benefits of genuine parts are more likely to make informed decisions and avoid the risks associated with counterfeit automotive components.
Empowered customers play an important role in ensuring safer journeys and enhanced long-term vehicle performance. Hyundai Genuine Parts by Mobis India are engineered according to the standards and specifications of Hyundai Motor Group and are designed to meet original manufacturing standards. These parts offer Safety, Quality, Reliability, Durability, and Guaranteed Fitment for Hyundai vehicles. Through this awareness campaign, the company seeks to build greater confidence among customers and encourage them to choose Hyundai Genuine Parts every time.
Commenting on the campaign, Mr. Lee Myeong Jae (Head of After Sales Parts Business Division at Mobis India Limited) stated that the initiative reflects Mobis India Limited’s continued dedication to customer safety and reinforces the importance of trust within the company’s vision. He further highlighted that the campaign is intended to educate Hyundai vehicle owners about the dangers of counterfeit parts while emphasizing the long-term value associated with choosing Hyundai Genuine Parts.
He also noted that Mobis ensures all genuine parts undergo extensive quality testing to provide durability, safety, and precise compatibility with Hyundai vehicles. He encouraged customers to remain cautious and always verify the authenticity of vehicle parts to ensure reliable performance and complete peace of mind.
About Mobis India
Mobis India Limited is a wholly owned subsidiary of Hyundai Mobis Co. Ltd., headquartered in South Korea. The company focuses on autonomous driving, connectivity, and electrification technologies with the vision of becoming a leader in the era of smart mobility. Based on three modular automotive systems—chassis, cockpit, and front-end modules—Mobis India works to make driving safer and more convenient while also providing service parts that effectively serve customer needs.
Mobis India supplies after-sales parts and accessories through its network of Hyundai Authorized Dealers and authorized distributors across India.
The company’s strength in the after-sales parts business lies in the strong integration of its forward and backward supply chain capabilities, vendor network, pan-India dealer and distributor ecosystem, and end customers. Backed by global expertise, Mobis India has enhanced its dealer and distributor network into a highly efficient and sustainable system aimed at delivering world-class service quality to Hyundai customers. For further information, please visit www.hyundaimobisin.com.
